
THE JANUARY JUMP OFF
January 1–31, 2027
Investment: $89
CHANGE WHAT'S ON YOUR PLATE.
Challenge yourself to eliminate animal products for 31 days. Explore plant-based eating, build new habits, and discover different ways to nourish yourself with foods from the plant kingdom.
Challenge focus
- Eliminate meat, fish, eggs, and dairy.
- Explore plant-based meals and ingredients.
- Develop new food habits and meal ideas.
- Begin the year with an intentional nutritional challenge.



